Dinosaur websites become extinct!
The key to maintaining a strong web presence is modernization.
The business world is constantly evolving and with the convenience of technology being a driving factor of business growth, it is important to remain relevant and progressive. Among the essentials of progression and increasing business credibility is the presence of an engaging and user friendly company website. Not only does the website represent your brand, it is also what connects your business with its target audience in your absence. Every professional understands the importance of the first impression. The same standards should apply when designing your company’s website. An outdated or visually dull website design can actually hurt your businesses’ credibility. A responsive design increases your sites functionality, navigability, and compatibility across devices. Websiteness is comprised of a team of highly experienced professionals dedicated to designing visually stunning websites and developing specialized tools to increase your businesses’ efficiency while simultaneously increasing your businesses’ profitability.
Many veteran business owners and do it yourselfers understand the importance of having a web presence, but lack an understanding of how an unresponsive web design can hinder a sites activity and make it harder for visitors to access sites using various mobile devices. Having a website that responds to the device size is essential for developing a strong web presence and increasing overall SEO (Search Engine Optimization) to drive sales and increase profitability. With googles latest changes websites that are not mobile friendly will be removed from search results, making it impossible to be found through a google search on a mobile device.
Benefits of modernization include:
• Responsive designs increases ease of access for site visitors. Easy navigability and compatibility across devices increases the reach of your businesses message and also increases profits.
• Automated processes, which are not only time efficient, but cost efficient. Unresponsive websites often require excess amounts of manual input to carry out necessary operational functions which is time consuming and often decreases overall productivity.
• Increased Search engine optimization (SEO), which refers to how search engines such as Google, Yahoo, and Bing sort, display, and suggest sites and web content according to its relevancy to a specific search. Unresponsive sites are unlikely to be displayed in search results. Your business may offer quality products and excellent service, but will struggle to maintain profitability if your target market cannot find your site. As an example of how technology is increasing the need for businesses to modernize their sites, Google has expressed that as of April 21st, 2015, the search engine will be removing all unresponsive sites from search results in mobile devices (smartphones, tablets, ect.).
Websiteness builds high quality, professional websites that keep businesses competitive in this rapidly evolving technological time. To see how Websiteness’ innovative website designs will increase your businesses’ credibility and profitability, click here to set up your FREE consultation today!